Kedar Nadella A smart board costs about Rs. 25,000 to 55,000. A projector costs around Rs. 25 – 30,000. A desktop with minimum system requirements to support the software that contains audio visual material costs about Rs. 15 to 20,000. So to set up a digital classroom a school will need to spend over a lakh. This sum multiplied many times by the number of government and private schools in India, further multiplied by the 1.7 million children waiting to be educated, represents a playground of business opportunities for various public and private enterprises. Besides, digital classrooms are just one of the many business avenues that are in the education market today. The present education system in India is undergoing drastic changes, in sway with our rapid globalization. With a large part of the Indian population, both adults and children, yet to be educated, it has become a fertile ground for both public and private investments. With path-breaking advancements in multimedia and communications, there has never been a better time for us to learn through technology. Schools, colleges, universities – even full time coaching centres and evening tuitions, modern day messiahs of education that have steadily popped up along every street corner and mushroomed into a lucrative industry by themselves – are put to test each day on the basis of how they adapt and use the latest ICT enabled education solutions for students. Venture capitalists and budding entrepreneurs are gradually weaving themselves into both offline and online learning methods, not to mention external coaching centres, which promise to fill the loopholes in our study curriculum. With the business of education estimated to range around 95.80 billion dollars by FY 15, (The Hindu, November 13, 2013) many national and multinational organizations are coming forward to offer their services to upcoming schools and colleges. One of the success stories in recent times is of UK’s publishing giant, Pearson. It started in India as a textbook publisher and has been taking steps ever since to become a one-stop shop for all educational needs in India. In order to dominate the online teaching and vocational training businesses, Pearson in the early part of this year acquired an 80 per cent stake in TutorVista in February, and bought out Educomp’s 50 per cent share in IndiaCan in April. As reported in their 2013 half-yearly results, there is an increase in its digital content sales which amounted up to 21 per cent of its global revenue. The report also mentioned